Roadmap Vision 2020


The Sustainability Roadmap Vision 2020 sets forth ambitious targets that we intend to achieve by 2020. A cornerstone of this roadmap is our Forest Conservation Policy in which we announced an immediate halt to all natural forest clearing throughout our supply chain. This was put into effect in February 2013.

Targets and Components


In June 2012 we launched our Sustainability Roadmap – Vision 2020. This remains the company’s comprehensive guide for achieving a ‘whole business’ sustainability operating model. It covers eleven impact areas, each of which has a number of subsidiary and specific goals.

Forest Conservation Policy


The most critical issue in APP’s Sustainability Roadmap Vision 2020 was our target to completely eliminate all natural forest derived products in our entire supply chain by 2020. Initially the APP Sustainability Roadmap set out a plan for APP to implement High Conservation Value (HCV) principles and end natural forest clearance across the supply chain by 2015. On 5th February 2013, we announced the Forest Conservation Policy to be in immediate effect, meaning that the objective had been accelerated by almost two years.
There are four commitments underpinning the overall objective of our Forest Conservation Policy:

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APP and its suppliers will only develop areas that are not forested, as identified through independent HCV and HCS assessments.
APP and its suppliers will only develop areas that are not forested, as identified through independent HCV and HCS assessments.
APP and its suppliers will only develop areas that are not forested, as identified through independent HCV and HCS assessments.

Forest Protection and Restoration Commitment


When APP embarked on the implementation of its FCP, we recognised that ending natural forest clearance alone was not going to be enough to achieve our vision of becoming the most respected pulp and paper company in the world.

We needed to find a way to address the legacy of our suppliers’ operations, which is why, in April 2014, we introduced our ambitious commitment to support the forest conservation and restoration of rainforest in Indonesia.

The announcement came just over a year into the implementation of our FCP and it followed consultation with a number of stakeholders including WWF and Greenpeace. In seeking to deliver this initiative, APP will adopt and promote a landscape-scale approach to conservation activities across ten priority landscapes. Two years of FCP implementation has taught us that traditional models of forest conservation are not working and that simply protecting areas inside our suppliers’ concessions will not be enough.

We need to look beyond our supplier concessions, and consider the opportunities, threats, and impact of the wider forest and peatland landscapes within which those concessions sit. By doing this, we will give our Forest Conservation Policy and its Zero Deforestation ambition the best chance of success in the long term.

The forest protection and restoration commitment therefore offers critical support to our FCP. The challenges inherent in this pledge cannot be overstated. To develop and implement conservation activities outside of our direct sphere of influence, we will need to engage with diverse stakeholders, from communities, to NGOs, to government and industry. This will require an unprecedented level of multi-stakeholder collaboration and a commitment on the part of all stakeholders, not just APP, to work together in the interests of Indonesia’s forests.

To the best of our knowledge, no other company has tried to implement a conservation commitment on this scale, or using this approach. There is no blueprint to follow. We hope that our leadership on this issue will encourage other companies around the world to urgently follow suit.

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