Subang Jaya, Malaysia, 18 February 2023 – A 29-year-old account executive from Seri Kembangan in Selangor drove home today a brand-new Proton X50 1.5 executive SUV after she was chosen as the winner of the grand prize in paper brand IK Yellow’s Scantastic Promotion Draw held at the Proton HQ in Subang Jaya.
IK Yellow, the flagship multifunction business paper brand of Asia Pulp & Paper (APP) Sinar Mas in Malaysia, ran a Buy, Scan & Win ‘’Scantastic Promo” from 1st August 2022 to 31st January 2023, where participants had to purchase any two reams of IK Yellow A4 70g 500s, IK Yellow A4 80g 500s, IK Yellow A4 70g 450s, or IK Yellow A4 80g 450s from authorised resellers to participate.
Open to anyone residing in Malaysia, IK Yellow produced and distributed special promotional wrappers for its products with a unique code for entry into the contest.
In total, more than 500 lucky customers won up to RM260,000 worth of prizes, including:
The winner, Ms Wong Wan Er, was surprised and elated at the same time, ‘’I still can’t believe that this is real, but perhaps I will once I drive home in the Proton X50. When I first heard about this competition, I remember asking my friends and family to buy IK Yellow paper, so that they would have a chance of winning the grand prize. I never thought that I would be the one to win it. Thank you so much IK Yellow for the grand prize, I will continue supporting this quality paper brand.’’
Ms Wong shared that she had registered her marriage last year and her parents were worried about her travelling without a car. But thanks to IK Yellow, this worry has now been eliminated. She adds that the family can now travel around more conveniently and often with her new car.
Alex Foong, National Sales Manager of IK Yellow said “We are very happy with the response we received for the Scantastic Promo and congratulate Ms Wong on winning the grand prize. IK Yellow has been in Malaysia for a quarter of a century and this promotion is our way of thanking partners and customers for their support and trust in our products. We are committed to continuing to produce high-quality paper products for the Malaysian market and extend our thanks to promotion partners including sponsors of the prizes, for making this promotion a success.”
About Asia Pulp & Paper
Asia Pulp & Paper (APP) Sinar Mas is a trade name of pulp and paper manufacturing companies that delivers quality products to meet the growing global demand for tissue, packaging and paper. APP Sinar Mas’ products are marketed in more than 150 countries across six continents.
As a sustainable and responsible business, we create products and operate with care for our employees, society and the environment. We do this by leveraging technology and innovation, partnering the community and adhering to international business and operating standards across our production and supply chain.
We subscribe to the Environmental, Social, and Governance (ESG) principles and our Sustainability Roadmap Vision 2030 guides us in fulfilling our commitment to protect forests, support communities, conserve biodiversity and achieve carbon neutrality across our operations by 2030. www.asiapulppaper.com
For media enquiries, please contact:
Head of Strategic Engagement & Advocacy
Asia Pulp & Paper (APP) Sinar Mas
T: +6012 392 5343