October 1 2018


As an introduction to the launch of Malaysia’s No. 1 best seller – IK Yellow – 500’s paper ream in Malaysia, we enhanced our brand awareness and visibility by wrapping Bukit Bintang MRT station’s platform screen doors, as well as 2 trains from 1st October 2018 to 31st March 2019. Our target audience, namely working adults and students, came face to face with our brand during their daily commute, and these communications were executed and carried out by IK Yellow independently to great effect.